Shirley Craven

Shirley has worked in the corporate meeting industry for more than 20 years, specializing in meeting management technology. Most notably, she led the design and implementation for a global enterprise-level system to support meeting and event procurement strategies for Pfizer EMEA, LATAM and APAc, creating an integrated strategic meetings management (SMM) technology platform.

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Prior to GoldSpring, Shirley founded a consultancy practice aimed at large corporates, to provide technology expertise for SMM programs. Guiding clients with her knowledge and experience of the major meeting tech platforms and expense systems, she enhanced existing programs and implemented new strategies and tools to optimize their meetings programs. She brings experience in the pharma, finance, chemical, event management and marketing sectors, among others.

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Shirley brings expertise in technology deployment, cost savings and process optimization, data analysis and reporting, risk mitigation and industry specific compliance, along with stakeholder management, change management experience and successful project delivery.